Coiled Commerce is an experiential installation that utilizes discursive design methodologies to investigate the interrelationships between Black hair and commerce, with particular attention to the importance of Black ownership, the ethics of hair products, and mutual support. Through letterpress printing, laser engraving, paper weaving, receipt printing, and embroidery, Coiled Commerce asks a series of questions: How does perception change when we dissect what we already know? How does Black representation impact the Black dollar? What happens when we allow for open conversation about economics, health, and ownership in the hair space?